The use of IoT promotes the possibilities to develop new sustainable and environmentally friendly business models. Sensors and data management technology enable all kinds of ‘subscription business models’: business models that are based on paying for the use, rather than paying for the purchase of the products and services.
The environmental benefit of ‘product as a service’-business models is commercially intrinsic. It is in the interest of the supplier that this product is sustainable. After all, this will reduce the costs for the provider. Unnecessary energy consumption and environmental pollution will also be reduced through business models such as car sharing, pay per use, pay as you go, pay if use, pay per hour, etc.