Sales Excellence Training at Thingsdata: Authentic and Relaxed IoT Sales

At Thingsdata, we believe that successful sales go beyond offering a product or service. It’s about building trust, understanding customer needs, and creating long-term relationships. To further develop our teams, we participated in the Sales Excellence Training with Klaas Kroezen, entrepreneur, author, and former CEO of the market research agency WUA.

Authentic Sales as a Foundation

The training focused on the concept of “more sales through fans.” This means that sales isn’t just about closing deals, it’s about creating enthusiastic customers who become fans of your organization. According to trainer Klaas Kroezen, successful sales happen when you help customers make better choices, rather than just selling something.

For Thingsdata, this vision aligns perfectly with our approach. We see sales as a process in which we guide organizations in leveraging opportunities to make better decisions.

Key Insights from the Sales Training

The training covered several practical topics directly applicable to daily sales work:

• Understanding the Customer Journey

By analyzing the full customer journey from first contact to collaboration, we learned to tailor conversations to the customer’s stage.

• Professional Negotiation

We practiced negotiation techniques that focus on value and solutions that work for both parties.

• Storytelling and the StoryBrand Principle

The customer is the “hero” of the story, and we act as the guide showing how our expertise solves their challenge.

• Using AI in Sales

AI can assist in preparing conversations, analyzing customer information, and creating proposals more efficiently.

These insights are valuable for Thingsdata because they allow us to focus our sales approach even more on customer value, trust, and long-term collaboration. By understanding where a customer stands, conducting effective conversations, and leveraging technology wisely, we can guide organizations even more successfully through their IoT challenges.

From Training to Practice

The training concluded with group presentations where participants shared their main insights and concrete actions. The focus was on applying these techniques in daily work and onboarding new team members.

For Thingsdata, this training strengthens our sales approach by promoting authentic selling, better understanding of the customer journey, and effective use of new technologies.

Who is Thingsdata?

Founded in 2015, Thingsdata has grown rapidly over the past two years due to the professionalization of the IoT domain and increasing market demand. With Thingsdata as a partner, organizations can move beyond traditional business models or processes and modernize through innovative IoT technologies. Our foundation is providing continuity and reliability via IoT connectivity solutions such as M2M, LTE M and NB-IoT, achieved through close collaboration with a dynamic and innovative partner ecosystem.

Conclusion

The Sales Excellence Training gave us valuable insights into modern sales: human-centered, authentic, and strategic. Applying these principles in our daily work strengthens not only our commercial capabilities but also our relationships with customers.

Contact us at +31-85-0443500 or email info@thingsdata.com. We’re happy to discuss how we can help.