Introduction: since February 2, Ingrid Bosma has joined Thingsdata as Marketing Executive. In this role, she focuses on further strengthening the brand positioning of Thingsdata as a provider and knowledge partner in the field of IoT connectivity within the business market.
Ingrid is responsible for developing and executing marketing strategies, content creation, campaigns, and collaboration with external partners. With her enthusiasm and eagerness to learn, she focuses on clearly and consistently communicating the story of Thingsdata to prospects, customers, and the market.
Why this step?
With a completed HBO Bachelor’s degree in Commercial Economics from the Amsterdam University of Applied Sciences and sales experience within online marketing, Ingrid brings a strong commercial foundation and marketing knowledge to Thingsdata. In that role, she worked with marketing strategies for various organizations, which sparked her curiosity to not only advise on these strategies, but also to execute them herself. At Thingsdata, this ambition comes together with her interest in technology and marketing.
“What appeals to me about Thingsdata is the challenge of clearly and relevantly translating complex IoT solutions to the right target audiences,” says Ingrid. With fresh energy, creativity, and a structured approach, she works on strengthening the brand position and growth ambitions of Thingsdata. She experiences plenty of room to make the role her own, receives good guidance, and looks forward to getting to know the IoT market and its associated target groups better and better.
Who is Thingsdata?
Thingsdata has existed since 2015 and has grown strongly over the past two years due to the further professionalization of the IoT domain and the increasing demand from the market. With Thingsdata as a partner, organizations can break away from traditional business models and processes and modernize by deploying innovative IoT technologies.
The foundation of Thingsdata is formed by providing continuity and reliability through IoT connectivity solutions such as M2M, LTE M and NB-IoT. We achieve this through close collaboration with a dynamic and innovative partner ecosystem.
Kind regards,
Jochem Koppes & Michael Houtsma
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