Interview with Pieter Hoffer

Can you describe the world of IoT connectivity?

To me, the world of IoT connectivity is all about linking devices through the internet. This enables remote data collection, optimization of business processes, and provides valuable insights into operational data.

Describe what doing business with Thingsdata is like

Thingsdata focuses on delivering reliable and secure IoT connectivity through various operators. What sets Thingsdata apart from competitors in the market is the flexibility in contractual terms across its portfolio. Thanks to these flexible conditions, organizations can benefit from high-quality IoT connectivity without long-term commitments and with maximum flexibility.

What does the future look like for you? Where do you see the most career growth in the coming years?

I see the most growth in expanding my expertise in IoT and the sales of IoT connectivity. With nearly four years of experience at Thingsdata, I’ve already gained a lot of knowledge in IoT, sales, and technical support. To further advance my career, I aim to deepen my technical understanding of IoT and sharpen my commercial skills. By immersing myself more in IoT and market developments, I can better advise organizations and provide them with the most effective connectivity solutions.

What do you find interesting about the IoT market and what inspires you the most?

What inspires me about the IoT market is its endless potential. I’m intrigued by how rapidly the market is growing and how emerging technologies like Artificial Intelligence (AI) are further enhancing IoT. This combination makes systems smarter and supports automation and predictive capabilities. More and more devices are being connected to the internet. Smart technologies help save energy, optimize processes, and reduce waste. It’s highly motivating to see how IoT contributes to a future where technology not only simplifies our lives but also makes them more sustainable and conscious.

Which innovations or trends are you currently following, and why?

At the moment, I’m closely following developments in AI and IoT, as I find these technologies particularly fascinating. The combination of smart, connected devices and advanced AI is making automation more intelligent and efficient. I find it inspiring how these technologies work together to bring greater convenience, efficiency, and sustainability to both everyday life and industrial settings.