From regional reseller to global enabler: How Thingsdata scaled IOT worldwide.

The background

Thingsdata is an IoT system integrator based in Amsterdam that delivers a turnkey solution combining hardware, connectivity, and data processing. Our mission is to make complex IoT technologies accessible and actionable. Helping custoners modernize operations, gain real-time insights, and scale globally with ease.

We support the entire IoT lifecycle: selecting and provisioning devices and sensors, providing multi-network and LPWAN cellular connectivity, and enabling advanced analytics through customizable IoT dashboards. This integrated approach allows organizations across logistics, energy, fintech, and other sectors to focus on outcomes, not infrastructure.

Key KPIs

• High increase in simcards deployed globally
• Extreme growth in new customer onboarding
• Achieved seamless cross-border IoT deployment across 190+ countries

The challenge: coverage gaps, high costs, and operational burden with multiple suppliers

As Thingsdata expanded globally, its reliance on suppliers key challenges:

• Coverage gaps outside the EU made it difficult to support global connectivity at a consistent service level.
• Roaming costs and charges for idle simcards made international rollout financially unsustainable.
• Each supplier operating on different platforms, SLAs, and support systems. Increasing operational complexity for provisioning, diagnostics, and support.

The Solution: A unified, scalable IoT ecosystem built for global reach

To address these challenges, Thingsdata modernized its infrastructure to enable seamless international performance through a fully integrated platform.

The solution includes:

• Global coverage in 190+ countries with access to multiple networks
• A centralized connectivity management platform (CMP) for SIM provisioning, real-time diagnostics, and remote management
• A multi-IMSI architecture allowing simcards to switch automatically to the best local network
• Local packet gateways (PGW) for low-latency performance and regulatory compliance
• SLA-backed, 24/7 technical support from telecom and IoT specialists

The results

By transitioning to a scalable and globally consistent IoT solution, Thingsdata accelerated international expansion and improved customer outcomes:

• Global customer growth
  Achieved rapid growth with 100+ new global customers.
• Expanded market reach
  Deployed IoT solutions beyond the EU into North America, South America, Africa, and Asia.
• Improved coverage performance
  Eliminated coverage blind spots and improved connectivity in hard-to-reach regions.
• Reduced operational costs
  Avoided roaming surcharges and eliminated charges for inactive simcards.
• Consistent global experience
  Delivered reliable, high-performance connectivity with automatic IMSI switching and local breakout.